Home What Are You Eating? Bloggers Join Forces To Make Kraft Ditch Artificial Dyes

Bloggers Join Forces To Make Kraft Ditch Artificial Dyes

by Erika Nicole Kendall

Check it out:

On FoodBabe’s blog post, she’s got the articles and the key talking points for the clip:

Artificial food dyes…

ABC News’ blog has more information:

Lisa Leake’s children used to love the taste of Kraft’s Mac & Cheese, the bright orange pasta that comes in the signature blue box. But she began to worry about the additives — yellow dye 5 and yellow dye 6, which she says add nothing to the flavor and may be dangerous to kids’ health.


Leake and fellow North Carolina food blogger Vani Hari did some investigating and found that Kraft makes the same Mac & Cheese for its consumers in the United Kingdom, but because of stricter rules regarding additives, it is dye-free.

There, Kraft uses natural beta carotene and paprika to make it almost the same color.

Leake and Hari say the yellow dye serves only “aesthetic purposes.” They say they worry that food colorings have been associated with hyperactivity in children, allergies, migraine and, because yellow dyes are petroleum-based, maybe cancer.

Now the two women have posted a petition on Change.org, asking Kraft to offer Americans the same additive-free Mac & Cheese they sell in Europe. So far, the petition has 25,000 signatures and growing.

Leake, 35, and Hari, 33, taste-tested the two versions of Mac & Cheese and posted it on YouTube. They said they found “virtually no difference” in color or taste.

Leake said her children actually liked the U.K. version better.

I’ve got $5 to the first person who can identify what my first thought was regarding this.

One more excerpt, though:

Kraft spokesperson Lynne Galia responded to ABCNews.com in an email, saying that, “The safety and quality of our products is our highest priority and we take consumer concerns very seriously.”

“We carefully follow the laws and regulations in the countries where our products are sold,” she said. “So in the U.S., we only use colors that are approved and deemed safe for food use by the Food and Drug Administration.”

Knowing that some Americans “prefer foods without certain ingredients,” Kraft said it provides at least 14 other Mac & Cheese products without added colors and with natural food colors.

The yellow dyes have been banned in countries like Norway and Austria and are being phased out in the United Kingdom, according to the petition.

Again. Who’s surprised by this? “We’re doing what the FDA allows us to do, as cheaply as possible.” Also… who expects the FDA to legitimately regulate any food additive? Seriously?


No, seriously – I can’t stop laughing. I just… I can’t.

What do you think?

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Olivia March 12, 2013 - 11:38 AM

I saw this last week. I really hopes this works. If it works with Kraft then maybe the other companies will be forced to make changes as well. It has always pissed me off that these companies add such crap to America’s food and try to justify it by saying the FDA allows them to! This entire thing leaves me speechless. All I can say is I am watching this carefully as I have a 1 year old who LOVES mac and cheese.

CSisco March 12, 2013 - 11:38 AM

JUST MAKE YOUR OWN MAC & CHEESE!!!! Gimme my $5 Erica! lol 😉

Erika Nicole Kendall March 12, 2013 - 1:32 PM

LMAO! E-mail me.

dee harris March 12, 2013 - 7:30 PM


Black Beauty on a Budget March 12, 2013 - 11:55 AM

Your first thought was that she could avoid this issue altogether by making homemade mac and cheese as opposed to buying over-processed chemical crap in a box… Or something like that… How do I collect my reward??… 😉

Erika Nicole Kendall March 12, 2013 - 1:28 PM

LMAO! E-mail me. I may have something for you.

MissCSe March 12, 2013 - 1:15 PM

Seems like the petition should be geared towards the FDA instead of these individuals companies since many are using the regulations as a scapegoat to keep their coins in their pockets. It’s just sad that the FDA completely disregards the new information that is continuing to come in regarding all of these chemicals being put in our foods (or are aware of and ignores). The public is becoming more educated about food and there comes a point when they should just recognize this and step into action. Matter of fact, it shouldn’t even get to this point. But then again, money talks so… whatever.

MM March 12, 2013 - 2:50 PM

I follow Lisa Leake’s site which is very good! Her family did a 100 day challenge to cut out processed food back in 2010 and continues to do so. I’m sure she does feed her kids real mac and cheese but is doing this for those families that still eat this crappy fake stuff. Hopefully this petition will wake people up and motivate them to give up this stuff for good! Homemade mac and cheese is so much better and really doesn’t take THAT long to make!

Erika Nicole Kendall March 12, 2013 - 3:26 PM

That’s why I’m not being totally insensitive – getting the chemicals out of the food is an inherent good for everyone…

…but I’m not convinced that asking Kraft to be benevolent is going to bear fruit.

Please believe, I’ll eat my cross trainer should I be proven wrong. I’m just not hopeful, and I wouldn’t encourage anyone to be waiting with baited breath on it.

Kitana March 12, 2013 - 3:00 PM

Even though I totally agree with the “make your own damn mac and cheese” sentiment, I also agree with putting pressure on companies to stop poisoning us left and right so you bet my name will be on that petition.

Kristina Walters March 12, 2013 - 7:31 PM

I totally love mac & cheese! I agree, you can make your own.. whole wheat pasta, low fat cheese, etc.

El March 13, 2013 - 2:16 AM

I agree with making your own mac and cheese if you can, but let’s face it. Some people can’t, and real fresh cheese can be pretty pricey and out of some folks price range. I’d say try Annie’s at least, but again, it is about three times the price of Kraft. I’m a professional chef. I make my own damn mac and cheese, but I know not all people have that luxury, so I’ma say Kraft, and everyone else, needs to stop with artificial dyes in our foods. It’s poison and no one deserves that.

Erika Nicole Kendall March 13, 2013 - 11:07 AM

I think we also need to be realistic about what processed food is and why it’s become the big business that it has. It allows people to make “complicated” dishes in a short amount of time. If you can’t make a bechamel sauce, bake, yadda yadda… then you can’t get macaroni and cheese. OR, you can buy Kraft and sacrifice not only taste but nutrition value (home made macaroni and cheese – that DOESN’T use Velveeta – is inherently a MEAL in and of itself: high protein, moderate fat, moderate carbs) and get your mac and cheese in three minutes flat.

I’m not a fan of people being priced out of nutritious food, but when it comes to time? You are not entitled to mac and cheese, and there’s a hell of a lot more wrong with the Kraft version than just petroleum-based dyes.

CSisco March 14, 2013 - 9:45 AM

Erika-You have an email address we could send to? I never knew! I always wondered how people send in for the Q&A! I’m subscribed to all of your avenues, but this would be great! I have questions! 😉

Erika Nicole Kendall March 14, 2013 - 12:06 PM
Mars November 7, 2013 - 8:37 PM

I’ve never commented here before, but do love a lot of your posts…
My .02c was also to support companies that ALREADY don’t put all that crap in, like Annie’s…
And many stores carry it for as cheap as regular Kraft most of the time. When Annie’s goes on sale for .99c I stock up…
There are plenty of companies making convenience foods without the chemicals and extra junk. It might cost a bit extra but when they are used sparingly, it’s worth it.

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