I’m sure the Internet’s goin’ nuts right now about this commercial… and I thought long and hard about whether or not I wanted to post any discussion about it altogether… until I realized that I run a site that pokes fun at crap food and the ways companies market it.
That being said… take a look at the commercial… and share your thoughts in the comments!
Meanwhile… I’m gonna share a few reasons why you shouldn’t ever – ever, ever, ever, ever, ever – drink Pepsi Max… or any other soft drink, for that matter.
- How Soft Drinks Impact Your Health
- The Case Against Soft Drinks
- The Case Against Diet Soda (And Aspartame… And Splenda…)
- How Many Calories Are You Drinking?
Want more information on the ad? From the PepsiCo release:
PepsiCo’s Doritos and Pepsi MAX brands gave six of their fans the chance to showcase their talent on the world’s biggest advertising stage when they aired three consumer-created Doritos commercials and three consumer-created Pepsi MAX commercials during today’s Super Bowl XLV broadcast. This year marked the first time in the five year history of the Crash the Super Bowl consumer-created ad contest that a total of six ads received airtime during the big game.The six winning ads included (in alphabetical order):
- “First Date” (Pepsi MAX) by Nick Simotas
- “House Sitting” (Doritos) by Tynesha Williams
- “Love Hurts” (Pepsi MAX) by Brad Bosley
- “Pug Attack” (Doritos) by JR Burningham
- “The Best Part” (Doritos) by Tyler Dixon
- “Torpedo Cooler” (Pepsi MAX) by Brendan Hayward
The six winning ads were among 10 finalists selected by the Doritos and Pepsi MAX brands from more than 5,600 submissions received as part of the contest – the most ever in a single year of competition. Four of the six spots that aired during the Super Bowl broadcast were selected through consumer voting – two for Doritos and two for Pepsi MAX. In addition, Doritos and Pepsi MAX executives each selected a winning spot for their respective brands.
Now, as Crash the Super Bowl enters its final phase, the creators of the six winning ads have their eyes set on achieving Super Bowl advertising history – achieving a full sweep of the top-three rankings of the USA TODAY Ad Meter by consumer-created commercials. If three of the consumer-created Doritos or Pepsi MAX ads accomplish this goal, their creators will take home a shared $5 million prize. In addition to the potential payout, the fan who creates the highest-ranking Doritos or Pepsi MAX ad in the USA TODAY Ad Meter will win a guaranteed contract to create an additional ad for the two brands in 2011.
The ad that we’re checking out today is titled “Love Hurts,” and is described as the following:
“Love Hurts” (Pepsi MAX) – Growing up in Leawood, Kan., 28-year-old Brad Bosley always knew he wanted to be behind the camera directing. When he heard about Crash the Super Bowl, Brad felt this could be just the creative challenge and big break he was looking for. In “Love Hurts,” a girlfriend resorts to unsympathetic tactics to keep her boyfriend from indulging in unhealthy foods. One day she is pleased to find him enjoying a zero-calorie, maximum taste Pepsi MAX … until he steals a glance at another woman and she unleashes an unexpected conclusion to the spot that delivers maximum laughs. [source]