…you know that’s saying something.
Just thought I’d leave this right here for ya:
I’m not here to debate the merits of interracial dating, and you can feel encouraged to keep the hatred to yourselves.
I want to ask some questions to people who have much longer memories than me: is this the first time an interracial family has been featured in a major brand commercial? Is this groundbreaking?
In doing some reading on food marketing and the many ways that brands try to “capture out hearts… and then our wallets,” seeing this ad really took me aback.
A quick Google search shows that most of the major outlets writing about the ad are trying to make it about the fact that people “have a problem with interracial families.” I’m not here for that, and I hope I can make this clear. I will say that I saw the comments on the video prior to the comments being closed, and… let’s just say that there was more than enough reason to close them. Whew.
Brands generally don’t like to rock the boat too much – they perpetuate the status-quo as much as possible, as a means of avoiding pissing people off and losing brand loyalists. I’m more interested in why Cheerios decided to go with this ad, but still doesn’t quite have the nerve to double down on it…since it’s only been airing in the wee hours of the morning.
Heaven forbid it, but I liked the ad. This was made easier by the fact that Cheerios was the cereal I used to wean Mini-me off of sugary cereals, so I wasn’t sneering the entire time I watched it. I definitely smiled… but I’m skeptical (as usual.)
What did you think?