Home Health News Finally, a Different Company Sponsors a Wellness Initiative at a Black Event

Finally, a Different Company Sponsors a Wellness Initiative at a Black Event

by Erika Nicole Kendall

I’m purposefully posting this to praise Chrysler for their #ChryslerWellness pavillion they sponsored at the National Association of Black Journalists conference that took place this past weekend.


credit: the @Chrysler twitter account


Because Chrysler isn’t a fitness company, a food company, or any other company that might have ulterior motives in promoting wellness to its employees, their families, and their customers. It doesn’t feel like there’s some smarmy PR scheme driving the entire program.

I went digging for info, and came across this blurb:

Chrysler Group LLC and the National Association of Black Journalists (NABJ) will host an interactive health and wellness pavilion at the association’s national convention in Kissimmee, Fla., August 1-3, 2013. More than 1,500 journalists are expected to attend the convention.

The purpose of the pavilion is to raise awareness to the need for better health and wellness education in multicultural communities in order to address health disparities faced by these communities. The goal is to raise awareness of achievable best practices among journalists who are often key influencers in these communities.

In order to help bring the pavilion to life, Chrysler Group has teamed up with its health plan partners, recognized health and wellness leaders and advocates, to bring their tremendous expertise to this engaging and interactive experience, which will touch many key areas of health and wellness, including exercise, food and nutrition, health awareness and education, and health screenings.

“Chrysler Group is thrilled to be furthering health and wellness education and awareness in the African American community,” said Kathleen Neal, Director – Integrated Health & Disability, Chrysler Group LLC. “Many communities face serious challenges to their health and sustainability. This creative collaboration with our health plan partners will create an engaging demonstration of health and wellness best practices we hope will make a meaningful impression on journalists attending the conference and, by extension, the larger African American community.” [source]

Every single company out there should have an initiative to promote wellness to its work force because, if you’re investing in the knowledge and skill of your employees, you need them to be around for as long as possible.

At the last two major Black events I’ve seen photos from, two particular brands have dominated the sponsorships. Two brands that have major work to do as far as cleaning up their image in regards to them causing most of the dilemmas that the US (and, now, other countries) is facing.

I’m not entirely knocking what those brands are doing – hey, it’s whatever – but I am curious. Outside of Chrysler, who else has been backing major health, wellness and fitness pushes to their customers/employees? Does your job have a health and wellness initiative? Care to share a bit? I’m curious.

You may also like


NerdyHoodGurl August 5, 2013 - 2:49 PM

I work for a health insurance company, Assurant Health, and we have an entire workplace wellness department. The company offers free health screenings (blood pressure, blood sugar, cholesterol, vision) a few times per year, flu shots, healthy cooking demonstrations, discounts to gyms and other fitness facilities, and a host of other wellness services. This is a huge benefit to the employees and saves us money on our wellness and health care costs each year.

Milaxx August 5, 2013 - 4:00 PM

GE has a health & fitness program. I do not know, nor have I ever worked for them. They noticed either a foursquare checkin to the gym or myfitnesspal update I posted to twitter and sent me an encouraging DM. After verifying it was legit, I replied and thanked them for their encouragement. After a few back and forth tweets, they sent me this high tech water bottle that you can program so that it alerts you when it’s time to take a drink. http://www.hydracoach.com/
The program is called Healthyshare. every so often they post quizes and such on FB.

niksmit August 6, 2013 - 1:15 PM

Yes, my large (inter)national company offers partial fitness reimbursements for anything that employees spend their money on to improve their fitness–from dumbbells to mini-marathon registration fees to those fitness video games. There are also occasional fitness events in my branch office and I think there’s an employee group doing something branded like Weight Watchers that may be improving health. There is also a shower stall (or maybe multiple–I don’t use all of the restrooms in the building) for those that work out during the workday and need to freshen up.

I don’t know about any nutritional initiatives, but that doesn’t mean they don’t exist.

Kami August 6, 2013 - 5:07 PM

I hope to start working at a place that will teach the importance of health and welness.

Comments are closed.