Fit Chick Watch: Serena’s Racy New Ad

Fit Chick Watch: Serena’s Racy New Ad

Okay. I can admit it. I love Serena.

A lot of people have “something” to say about her… but I don’t care. She’s an extremely successful athlete who kicks major butt on the court, and she’s been a major role model for me in being a fit woman of color.

Are there a lot of thin women of color out there? Yep. But I like “fit.” I like Serena.

That being said… look at what I saw out in the great wild? OMG!

What do you think? Me personally, Serena would have to be butt-naked sitting on a milk crate strumming a tennis racket like a banjo for me to criticize her… in other words, it’d take a lot for me to dislike something she does. I’own know. You?

By | 2017-06-10T11:24:28+00:00 April 22nd, 2014|Fit Chick Watch|31 Comments

About the Author:

The proud leader of the #bgg2wlarmy, Erika Nicole Kendall writes food and fitness, body image and beauty, and more here at #bgg2wl. After losing over 150lbs, Kendall became a personal trainer certified in fitness nutrition, women's fitness, and weight loss by the National Academy of Sports Medicine. She is also certified in sports nutrition by Precision Nutrition. She now lives in New York with her husband and children, and is working on her 6th and 7th certifications because she likes having alphabet soup at the end of her name.


  1. Tiffany March 22, 2011 at 3:54 PM - Reply

    I guess my question is “couldn’t she have been just as sexy without her butt cheeks being out?”

    • hidaya March 22, 2011 at 8:49 PM - Reply

      she didn’t need her buttcheeks out to be taken seriously!! my child might get the wrong idea about tennis.


      • Erika Nicole Kendall March 22, 2011 at 8:57 PM - Reply

        I don’t think the commercial was meant to be taken seriously, to be honest. She says it at the end of the ad. I believe it was for ESPN? Can’t be sure.

  2. Savannah March 22, 2011 at 3:59 PM - Reply

    I too love Serena. I think she looks gorgeous and powerful in the ad above. Now I want the game!

  3. Eunice March 22, 2011 at 4:14 PM - Reply

    Go Serena! I need to borrow some of her booty though.

  4. Tina (laidbackchick) March 22, 2011 at 4:15 PM - Reply

    I love the ad, she is own for that booty and she works hard to have that body. I love it and think it was tastefully done. But I stan hard for my girl she would have to butt naked with chitlins hanging out her mouth for me to even offer a side eye.

  5. Sharde March 22, 2011 at 4:37 PM - Reply

    Love Serena in this and yes those glutes are killer! Honestly i think she showed her sexy side without being trashy

  6. Ti March 22, 2011 at 4:39 PM - Reply

    Not sure what it’s an ad for (and i could live without the straight booty-shot — it’d be more classy without) but she looks beautiful, without a doubt.

    • Ti March 22, 2011 at 4:41 PM - Reply

      whoops, okay, now the video shows up. i see the ad.

  7. Michelle March 22, 2011 at 5:02 PM - Reply

    Serena looks amazing! If I could only look half as good as she does! She is an inspiration to all women! Keep up the good work Serena!

  8. Malpha March 22, 2011 at 5:10 PM - Reply

    Poor try hard gamer girl tried hard, but….Serena stomped over all her. I liked it 😀

  9. osusmith March 22, 2011 at 5:39 PM - Reply

    I always appreciate Serena’s physical stature – believe me – she’s one of my Fitness Icons, too, but the ad is a bit much for me. Seriously!

  10. nikki March 22, 2011 at 5:56 PM - Reply

    This is really no different that Danica Patrick’s commercials. I think Serena is awesome but a little class never hurts. Not that crazy about seeing that bodacious backside (that I would kill to have) just so out there but I will support her all the way.

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