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Weekend WTF: 15 Companies That Serve You “Wood”

Erika Nicole Kendall

I kinda don’t know what to do with this one… so I’ll let The Street tell it:

The recent class-action lawsuit brought against Taco Bell raised questions about the quality of food many Americans eat each day.

Chief among those concerns is the use of cellulose (read: wood pulp), an extender whose use in a roster of food products, from crackers and ice creams to puddings and baked goods, is now being exposed. What you’re actually paying for — and consuming — may be surprising.

Cellulose is virgin wood pulp that has been processed and manufactured to different lengths for functionality, though use of it and its variant forms (cellulose gum, powdered cellulose, microcrystalline cellulose, etc.) is deemed safe for human consumption, according to the FDA, which regulates most food industry products. The government agency sets no limit on the amount of cellulose that can be used in food products meant for human consumption. The USDA, which regulates meats, has set a limit of 3.5% on the use of cellulose, since fiber in meat products cannot be recognized nutritionally.

“As commodity prices continue to rally and the cost of imported materials impacts earnings, we expect to see increasing use of surrogate products within food items. Cellulose is certainly in higher demand and we expect this to continue,” Michael A. Yoshikami, chief investment strategist at YCMNet Advisors, told TheStreet.

Manufacturers use cellulose in food as an extender, providing structure and reducing breakage, said Dan Inman, director of research and development at J. Rettenmaier USA, a company that supplies “organic” cellulose fibers for use in a variety of processed foods and meats meant for human and pet consumption, as well as for plastics, cleaning detergents, welding electrodes, pet litter, automotive brake pads, glue and reinforcing compounds, construction materials, roof coating, asphalt and even emulsion paints, among many other products.

Cellulose adds fiber to the food, which is good for people who do not get the recommended daily intake of fiber in their diets, Inman said. It also extends the shelf life of processed foods. Plus, cellulose’s water-absorbing properties can mimic fat, he said, allowing consumers to reduce their fat intake.

Perhaps most important to food processors is that cellulose is cheaper, he added, because “the fiber and water combination is less expensive than most other ingredients in the [food] product.”

Indeed, food producers save as much as 30% in ingredient costs by opting for cellulose as a filler or binder in processed foods, according to a source close to the processed food industry who spoke with TheStreet on the condition of anonymity.

Inman said that in his 30 years in the food science business, he’s seen “an amazing leap in terms of the applications of cellulose fiber and what you can do with it.” He said powdered cellulose has a bad reputation but that more of his customers are converting from things like oat or sugar cane fibers to cellulose because it is “snow white in color, bland and easy to work with.”

Most surprising, said Inman, is that he’s been able to remove as much as 50% of the fat from some cookies, biscuits, cakes and brownies by replacing it with powdered cellulose — but still end up with a very similar product in terms of taste and appearance.

“We’re only limited by our own imagination,” Inman told TheStreet. “I would never have dreamed I could successfully put 18% fiber in a loaf of bread two years ago.”

He said cellulose is common in processed foods, often labeled as reduced-fat or high-fiber — products like breads, pancakes, crackers, pizza crusts, muffins, scrambled eggs, mashed potato mixes, and even cheesecake. Inman himself keeps a box of Wheat Thins Fiber Selects crackers, manufactured by Kraft Foods(KFT_)’ Nabisco brand, at his desk, and snacks on them daily, clearly unmoved by the use of wood pulp in its ingredients.

“Most consumers would be shocked to find these types of filler products are used as substitutes for items that they believe are more pure,” Yoshikami said. “We would expect increased disclosure to follow increased use of cellulose and other filler products as the practice increases in frequency.”

Wondering what’s on the list? Don’t worry. I’ve got you covered.

The Street’s full list can be found here. It isn’t all-encompassing, but as far as popular brands go, it’s kinda bananas. The reality of cellulose is, in fact, that it is found in nature (obviously), but how is it extracted? If it’s removed from its natural context to be put into a processed product, how do we know that it’s being paired properly with everything it was naturally found with? It’d simply be easier to just use actual plants, but because the food industry is notorious for breaking items into pieces and finding uses for each of those individual pieces, we won’t get that. Cellulose serves as “fiber” because it is, in fact, roughage – because the stomach can’t digest it (as with any other fiber), it is simply pushed through the digestive system and out through the bowels, scraping any other – ahem – collectibles along and out the door, so to speak. But, when you pay for your food, are you paying for food or are you paying for “stuff that uses wood pulp as filler so that companies can give you less food?”

Oh, and y’all can thank Alice for the fact that we now know that such a thing as “organic edible wood pulp” exists.

Got a Weekend WTF?! to share with the class? Send ’em on over to wtf@blackgirlsguidetoweightloss.com!

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