Caught this across my desk:
Beyonce Knowles plans to publish a soul food cookbook, a source told the Daily Mirror. The singer was inspired by her mother, who prepares a spread of collard greens, cornbread, macaroni and cheese and fried chicken no matter where in the world they were. Beyonce’s other inspiration is none other than fellow recent cookbook author Gwyneth Paltrow. The two friends have spoken and Paltrow has been encouraging.
The only problem is that Beyonce has previously admitted that she isn’t such a great cook, and that she doesn’t really enjoy it. In fact, Beyonce says she’s a disaster in the kitchen. [source]
My personal thoughts? I think back to a few months ago, when the original creator of the Kwanzaa Cake – yes, the Kwanzaa Cake – surfaced to tell the tale of how she wound up writing her recipes… including the most famous recipe… ever. Remember this?
One night in my office, at least 10 years ago, my phone rang. I answered it. If only I had noticed that my dogs started to howl and blood mysteriously started seeping from the walls. Alas, I did not. So excited to close the sale, I made an appointment with a personal assistant to meet “the next Martha Stewart, only bigger.” I was happy to think about this latest project that would help feed my assistants.
It turned out that the premise of this cookbook would be “delicious desserts with nothing made from scratch.” This book would be the second in a series. The first book was almost done, but apparently the writer, food stylist and recipe tester from that first book had all gone sailing in the Bermuda Triangle to celebrate and had disappeared. The books were being self-published by Ms. Lee, unless she could find a publisher, ASAP. She really, really wanted a publishing partner.
I ‘m not sure if it was because my head was spinning 360 degrees and my retinas had become burned by some horrible smoke that seemed to fill the room whenever she moved, but I wasn’t grasping the concept. “No fresh food. Just canned food. Nothing fresh, do you understand me? All food out of cans or boxes, so it’s easy for the homemaker …and write the brand name of the cans or boxes right in the recipe.”
I assumed it was the ten years of smoking dope in my formative years that was making me stupid. Then I thought, okay, this is another slant on The Cake Mix Doctor, by Anne Byrn. A book that had been wildly successful. I can do this.
Before you say a word, let me say one more thing in my defense.
I have people that depend on me for their livelihood. Assistants, designers, photographers, and especially my American Express Platinum card. I sign the checks, so I have to bring in the money. To make my small business work, I took the job. First time I ever signed a contract. Of all the truly big stars and real celebrities I’ve worked with, it was always just a handshake and my reputation for getting the job done that created the deal. To put it simply, I deliver what I say I will.
Ms. Lee insisted on a contract. Her attorney at the time also sold Mexican art.
Please, I can’t make this sh-t up.
F-ck me; of course I should have seen the writing on the wall.
Thirteen months past and after exactly 151 recipes, I tried to fake my death.
Ms. Lee called and though we were done with the book, she needed at least ten extra angel food cakes for “fun” sugary holiday times to sell to a magazine. Just a reader’s note, it wasn’t Gourmet, but the magazine I designed those “adorable cakes” for is still in business.
Read it and weep.
Please ask yourself, what would you have done in my place? See how that Kwanzaa cake is looking better from my perspective? I will tell you truly, the candles were her idea.
I guess I imagined something more refined. And I know the Corn Nuts were disgusting, but she didn’t. As a matter of fact, the more tasteless the recipes got the more she liked them, the faster she approved them, and I could get home and drink some medium-priced wine after our meetings. She’s not a good role model for abstinence.
Get it?
The last words I’ll speak, before I board my plane and go to a land where nobody knows Sandra Lee, is that I had to fill the cavity of the Chanukah cake with marshmallows so it wouldn’t collapse under all that frosting, and so that much-discussed pearl Star of David “crown” wouldn’t topple. It seemed like a good idea at the time.
I’ve never watched any of the videos on YouTube. My priest says, “Never call the devil.”
And to think, Anthony Bourdain was afraid of her. Crap, he was never even close.
In the event that you decided to skip that – which would be totally okay – here’s the overall point that needed to be made:
Very rarely do the people who “headline” the cookbooks actually write the recipes. If anything, she’ll say “Oooh, I want this kind of recipe” or “make sure there’s a [insert favorite dish] recipe in there, too” but the idea of her putting it all together for real on her own in a kitchen? It doesn’t go down like that.
So, don’t worry – it’s highly unlikely that you’d wind up buying a book full of Beyonce’s hamburger helper recipes.