Pardon me as I pick my jaw up off the floor.

It’s worth noting that the comments are already filling up with people who are talking a lot about “free will” and how “Coke never forced a 2 liter down your throat.”

Except, when the abundance of liquid sugar is absorbed into your blood stream and triggers that euphoric feeling, it becomes addictive. And stays that way until you snap out of it and take those major steps towards curbing the sugar habit.

There’s a reason why they spend several billion dollars in advertising to constantly thrust the imagery in your face. It doesn’t take much to remind you of that “feel good” feeling that comes with downing a bunch of sugar in one swallow.

The “free will” argument only goes so far in modern day capitalism, with advertising and marketing being as pervasive as it is. For some of us, “free will” should also mean that I have the right to just say no. (Yes, I’m bringing back the D.A.R.E. terminology because it applies all the same, here.) But for others, if we’ve gotten stuck on that sugary stuff, it’s not free will anymore… and it’s time we start accepting that.