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bgg2wl tags: marketing
Monday, April 30, 2012

Rule: If It Makes A Health Claim… It’s Probably Lying

"Well, what if it says [this] on the box? Doesn't that make a difference?" No....
by Erika Nicole Kendall

Monday, April 23, 2012

Open Thread: View and Discuss The Super Bowl Pepsi Max Commercial

View and discuss the Pepsi Max commercial with the Black couple......
by Erika Nicole Kendall

Thursday, April 19, 2012

5 Examples of How To Get Beyond The “Halo” Effect

Are you letting fancy health claims determine your purchases? STOP!...
by Erika Nicole Kendall

Thursday, January 19, 2012

Makers Of Lap-Band Want Bigger Share Of The Market

Lap-band maker says "We want to be able to market our product to people who are LESS obese, now!" ...
by Erika Nicole Kendall

Friday, December 30, 2011

The Three Stages Of “Full”ness: How To Stop Stuffing Yourself

There's the "starved" feeling and the "stuffed" feeling. What about inbetween those two?...
by Erika Nicole Kendall

Tuesday, November 29, 2011

A Lesson In Marketing Magic: The History Of Aunt Jemima

The true origins of Aunt Jemima and how marketing has been used to hide ugly truths....
by Erika Nicole Kendall

Thursday, November 10, 2011

Why Your Burger Never Looks Like The One On TV

While I haven’t had a burger in about a decade, I’d be lying if I didn’t admit that the occasional juicy thick meaty monster something-or-other...
by Erika Nicole Kendall

Thursday, October 13, 2011

Video Vault: We’re Not Buying It – A Quick Look At Marketing Aimed At Children

Whenever we talk about marketers, their reach out to children and "advertisers," the phrase "parental responsibility" always comes up......
by Erika Nicole Kendall

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