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Rule: If It Makes A Health Claim… It’s Probably Lying
"Well, what if it says [this] on the box? Doesn't that make a difference?" No....
by Erika Nicole Kendall
Open Thread: View and Discuss The Super Bowl Pepsi Max Commercial
View and discuss the Pepsi Max commercial with the Black couple......
by Erika Nicole Kendall
5 Examples of How To Get Beyond The “Halo” Effect
Are you letting fancy health claims determine your purchases? STOP!...
by Erika Nicole Kendall
Makers Of Lap-Band Want Bigger Share Of The Market
Lap-band maker says "We want to be able to market our product to people who are LESS obese, now!" ...
by Erika Nicole Kendall
The Three Stages Of “Full”ness: How To Stop Stuffing Yourself
There's the "starved" feeling and the "stuffed" feeling. What about inbetween those two?...
by Erika Nicole Kendall
A Lesson In Marketing Magic: The History Of Aunt Jemima
The true origins of Aunt Jemima and how marketing has been used to hide ugly truths....
by Erika Nicole Kendall
Why Your Burger Never Looks Like The One On TV
While I haven’t had a burger in about a decade, I’d be lying if I didn’t admit that the occasional juicy thick meaty monster something-or-other...
by Erika Nicole Kendall
Video Vault: We’re Not Buying It – A Quick Look At Marketing Aimed At Children
Whenever we talk about marketers, their reach out to children and "advertisers," the phrase "parental responsibility" always comes up......
by Erika Nicole Kendall
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