HomeSweat EquityDiscovering #WhatsBeautiful With Under Armour And Glam

Discovering #WhatsBeautiful With Under Armour And Glam

Thanks to #Runtober, I’ve been pretty consistently avoiding any ridiculously heavy lifting so that I can be un-sore enough to complete my runs without using “but OMG I’m so soooooore” as an excuse to cut myself short.

Clearly, I was going to set this aside for the opportunity to workout with Under Armour (@UAWomen on twitter!) and Glam (@TheGlamNetwork) last week!

I showed up at the event, hosted at the Gansevoort in Chelsea (you can find them at @HotelGansevoort on twitter!) and made my way straight down to the spa in the lower level, only to be greeted with…

…all of our gorgeous gift bags – the UA Shatter in black…

…and a full display of the items they were gifting us with. We didn’t all have the same outfits – as you’ll see later on – so it was neat to get to see what Under Armour’s women’s brand had to offer… especially since I didn’t know they had all this cute and well-cut stuff.

We got to listen to Aly, who told us about their new approach to women’s fitness, and she said a few things that really made me happy. The commercial, that she shared with us, actually made me a little emotional because I’ve been there. I’ve done something challenging, kicked butt at it, and then smirked at the end… ready to go at it again. I was stoked to see women of color in the commercial. I was overjoyed that they included yogis, runners, boxers, crossfitters, and everything else that we gleefully commit ourselves to every day.

…and, after that, we got our tails kicked in a Core Fusion class.

Oh, yes. Epic. Tail. Kicking. Blame this woman… because she turned a bunch of gleeful girls…

Me, pre-workout… looking extra-red in that extra-red bathroom!

…into wilted whiners…

…by the end of that class, begging and pleading, wondering when in the world it’d all be over! Even the most fit of us were shaking by the end… have you ever done burpees with a medicine ball? Your arms would be shaking too!

I have no idea how we were able to flex our muscles for long enough to take this picture with all 3987398573387465 camera phones, but we got it done.

After we were fully subdued and worn out, we got to mingle and check out what everyone had on, and talk to a couple of representatives from Under Armour about why they made the choices they’ve made as far as their approach to designing for women. I spent a lot of time talking to Jennifer, who manages Under Armour’s Women’s brand, about the Armour Bra… something I really think you Chesty McChestersons out there are going to love. (Sorry, did I sound jealous? Whatever. It’s your fault!)

I had the opportunity to work out in this bra and, my word, this thing is phenomenal. The bra is sized not by Small, Medium, Large… but by your band and cup size… which allows for a much more custom fit. There’s minimal digging and tugging at the arms, no cutting in at the band… the bra was a dream. Shoot, I was just glad that it made me look like I have a nice rack… but the real chesty ladies who were in attendance praised the bra, as well.

Along with the major league booty kicking, we were fed. Well.

Hey… I’m always here for sashimi.

All in all, I really enjoyed myself. The Gansevoort is gorgeous, the presentation was dope, I found a new bra – who doesn’t love that? – and got my booty kicked in it, and I got stuffed with sashimi afterwards. I won.

Oh, and did I discover #WhatsBeautiful? Look at that commercial. It’s not the sweat. It’s the feeling of accomplishment. No matter your size, you know that feeling from when you ran your first full mile, when you lifted your first weight and felt your first burn… pushing it to where it has never been before? That’s far more beautiful than anything I can flex in the mirror.

…now, back to these miles. #RuntoberAwaits

Under Armour Women set out to redefine the female athlete by creating What’s Beautiful, a program that encourages women to share their fitness journeys and receive motivation, free gear, and support from Under Armour along the way.

The Under Armour What’s Beautiful community is growing by the minute and the women in the challenge are seriously bringing it. Check them out! Set your own goal. Crush it. And the 10 women with the most epic journeys will win a trip to Florida to the Under Armour Women’s Camp Sweat where you will train with the best.

Disclosure: Compensation was provided by Under Armour via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Under Armour.

By | 2017-06-10T11:44:50+00:00 July 5th, 2013|Sweat Equity|6 Comments

About the Author:

The proud leader of the #bgg2wlarmy, Erika Nicole Kendall writes health, fitness, nutrition, body image and beauty, and more here at #bgg2wl. After losing over 150lbs, Kendall became a personal trainer certified in fitness nutrition, women's fitness, and weight loss from the National Academy of Sports Medicine, and crtified in sports nutrition by Precision Nutrition. She now lives in New York with her husband and children, and is working on her 6th and 7th certifications because lol why not.


  1. Melissa October 8, 2012 at 1:07 PM - Reply

    THAT. WAS. AWESOME. I’m feeling some kinda inspired right now! Thanks.

  2. BAnjeeB October 8, 2012 at 2:40 PM - Reply

    First off…LOOK AT YOUR HAIR!!! It’s so very awesome. UA is a great brand and I’m glad to see the respect that women athletes (pro and amateur) are receiving. This was a great one! Thanks for sharing.

  3. Shannon October 13, 2012 at 5:54 PM - Reply


  4. Alexandrea Ward July 10, 2013 at 4:10 PM - Reply

    Oooh so the first thing that I focused on was the bra! I admit that I am a chesty and I have the hardest time finding dependable sports bras for me but this has me curious right now. I will definitely look into it soon. Also, I thought this was just awesome. How cool was that? Well, after your muscles stopped burning and all that. I would have loved to do something like this. I feel that I don’t push myself hard enough when I work out.

    • Erika Nicole Kendall July 11, 2013 at 10:22 AM - Reply

      Then you might be the type who needs to find an unlimited classes type of membership to get fit, you know?

  5. Alexandrea Ward July 11, 2013 at 11:06 AM - Reply

    That is very true. I didn’t think about that. I’m working on getting a car because the closest gym isn’t all that close to me lol. Hmm

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