Print
E-mail
RSS 
18 comments 
Permalink
Thursday, November 10, 2011
Why Your Burger Never Looks Like The One On TV
tagged for: advertising, Fast Food, fast food swindle, marketing
Ever wonder why that TV burger never looks anything like what you get in the drive-thru? Well...
While I haven’t had a burger in about a decade, I’d be lying if I didn’t admit that the occasional juicy thick meaty monster something-or-other on the TV screen didn’t make me a little tempted.
I don’t feel so bad now, especially since it’s – apparently – raw burger and built with toothpicks and sad pickles.
I mean, of course we’ve all wondered why the crap we get in the drive-thru never looks as appetizing as it did in the commercial that compelled us to make the purchase… but really – did we ever think it was this orchestrated?
And as for a “favorite quote” from this clip?
“We don’t want the bun to get soggy, so we take a piece of cardboard and put it between the bun and the burger to soak up all the grease.”
Not good enough for the bun it sits on, but it’s ok for your insides? Err…. thanks, but no thanks. I almost feel like the cardboard, toothpicks and ketchup might be the better bet.
Related posts:
18 Comments
Leave a Reply
A few rules for posting, friends:
- If you are promoting a product, or posting a sales pitch, your comment will be deleted.
- If you are trying to dispute something on the site, you will need more than anecdotal evidence (i.e., "My cousin's friend's uncle's girlfriend's boss did it and it worked!" If you've got books or at least Internet links, then we can talk. Otherwise, you risk your comment not being approved.
- Foul language is discouraged. I'd like people to still be able to read the site at their jobs.
- Disrespecting me or the men and women who post here is also unacceptable. Your comment won't be approved, and you might be banned. (Actually, I've grown to like embarrassing people who behave like they have no home training. Consider yourself warned. :)
- Want an avatar? Quick and easy solution. Visit Gravatar.com and sign up for one!
- Everyone is welcome here. You don't have to be Black, you don't have to be a Girl. I'd prefer you to be human, and I'd prefer you to be kind. We're helping each other, right? :)
- Last, but certainly not least, commenting here is a privilege. Not a matter of "freedom of speech," but a matter of "approved at the discretion of the the owner." It's how I protect our community. Everyone appreciates this until it's their comment on the chopping block. We simply don't have time for foolishness, here. (And please, don't e-mail to complain. I already know you're mad.)
This is FUNNY! Because if it looked like the crap they serve at the drive-thru, we’d never entertain it. WOW!!!!
—Scooter Phoenix
The REAL hilarious thing about this is… she explains ALL the unappetizing things about burgers – sloppy, greasy, “too small,” etc but we still eat ‘em! Seriously?
—Erika
Is it me, or does the makeup artist look like she has had one too many botox injections?
—Teri
LOL Be nice!
(I did get a bit of that Stepford wife thing from her… although I believe that was intentional. I hope. LOL)
—Erika
yeah, it had to be intentional with that LEAVE IT TO BEAVER music!
—Norn
I’m not exactly sure why anyone would think that their burger would look anything like what they see on TV. Seriously people, wake up and look at the world around you. Pardon my rant…just had to let that out.
—Joy
It’s marketing – if it gets the person out of their seat, then it has done its job.
I don’t think people ever intentionally believe that their burger will look like the one in the commercial, but to look at someone explaining WHY the burger in its own for is so unappealing and then describe the measures to which they go to make it MORE attractive? I’m sorry, but that’s just hilarious to me. LOLOL
—Erika
Well to be honest, I think that most of us are smart enough to know that the food that advertise is NOT the food they’re selling. I just didn’t realize just HOW propped up it really is. I mean before I saw this, I would’ve just assumed that the burger in they ad was cooked up by a chef – NOT SOME RAW SLAB OF BEEF TACKED ON TO A BUN WITH TOOTHPICKS!
—Kenya
Sorry. Misspelled that bit. I meant “the ad” instead of “they ad”.
—Kenya
Wow, I’d have never guessed it! Lol, I agree it’s hilarious and disgusting at the same time. Glad I’ve kicked my fast food cravings.
—Rita
During high school, I was a photographer’s assistant and she did a lot of food-related photo shoots. That totally opened my eyes to the tips and tricks used to make food appear so appetizing on camera and in magazines. When I saw them put shellac on a pizza, I liked to died! LOL!
—Adrianne
OMG this is hilarious!! I’m at work and bursted out laughing!! Priceless
—Coffee with the King
The things food companies have to do to trick the human mind is just amazing. My favourite part was that they had to glue each sesame seed onto the most perfect bun…to make the most fake burger. I liked this vid. Thanks for sharing! Don’t you just wanna go grab a burger now? LOL!
—LovelyLyn
The other food styling OMG was ice cream. Typically used mashed potatoes because ice cream, under (hot) studio lighting, melts!
—sanssel
!!!!!!!!!!!!!!!!!!!
—Erika
… & notice people in commercials always SMILE at their burger before they bite into it?
Do you do that?!?!?!
—Norn
LOL So true! They are never as tasty as you think they will be. Except for Sonic. Their burgers are pretty darn good. Still don’t look like the commercials.
—Elizabeth
a friend of mine is a food photographer and she had me blow bubbles into a soda then she snapped the pictures and it made the glass look frothy and the soda POPPED- lol-
—werknprogress