, Conscious Consumerism, Fast FoodSound Off: Should Athletes Promote Junk Food?

Sound Off: Should Athletes Promote Junk Food?

I’m a long-time Colts fan. I still have love for Peyton…

…which is why this hurts me probably far more than it hurts him. (Undoubtedly so, since I’m pretty sure his bank account is padded enough that he no longer feels pain.)

NFL star Peyton Manning is nearly as famous for his product pitches as his football passes, building an endorsement empire that has included Papa John’s pizza and Oreo cookies. But are your kids grabbing – and consuming – what the quarterback is slinging?

bgg2wl-peyton-pizza

The Denver Broncos signal caller is one of the sports world’s top hawkers of unhealthy foods and drinks, according to a paper published Monday in the journal Pediatrics. The authors are urging famous jocks like Manning to re-think corporate offers to peddle sugar-rich drinks or high-calorie foods.

“Our ultimate hope would be that athletes reject the unhealthy endorsements or, at the very least, promote healthy foods,” said Marie Bragg, lead author of the study and a doctoral student in clinical psychology at Yale University. “These athletes have an opportunity to work with parents. Instead, they’re promoting really unhealthy foods.”

A representative for Manning did not respond to requests for comment. The QB pockets $12 million annually by lending his face, voice and persuasive powers to Buick, Reebok, Gatorade and DirecTV plus Papa John’s – and he owns 21 Papa John’s stores in the Denver area, according to Forbes.

On Sept. 29, his pizza-pie profile even ignited some on-field ribbing: During the Broncos’ win over Philadelphia, Eagles defensive players tried to drown out Manning’s play calls by repeatedly screaming the name of the pizza chain.

But according to the study, one mega-star ranks a notch higher than Manning when it comes to plugging munchies: LeBron James of the NBA champion Miami Heat. He earns $42 million per year by endorsing McDonald’s, Coca-Cola and other products. At No. 3 on the researchers’ list of low-nutrient-food boosters is tennis great Serena Williams, who in the past has done ads for McDonald’s and Oreo cookies.

A litany of pro athletes analyzed by the authors put their big names behind 44 different food or beverage brands during 2010, with 79 percent of those food products being “energy-dense and nutrient-poor,” and with 93 percent of the drinks receiving all of their calories from added sugar — including sports drinks, the paper notes.

Many of those food-and-beverage sales campaigns are aimed at young consumers.

“When taking into account the nutrient quality of the products endorsed and the amount of advertising for each product, Peyton Manning, LeBron James, and Serena Williams are the highest contributors to the marketing of unhealthy foods,” the authors wrote.

The promotion of those meals “by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health,” added the authors, who compared the modern players’ food peddling to the cigarette ads of bygone sports stars like Babe Ruth and Ted Williams.

But bashing food endorsements is an unfair swipe, asserts sports-marketing expert John Rowady, because even the opinions among some nutritionists have been known to shift. Consider butter. Diet experts now agree that margarines made of inflammation-promoting, industrial fats are harmful while pastured butter has been shown to slash belly fat and lower heart-attack risk.

I’m torn – I could see this in either direction.

I could stand to say that if anyone could “get away with” eating a ton of junk food, it’d be someone whose spending hours on a field or court burning thousands of additional calories a day; but I could also say that the average kid (or, quite frankly, adult) doesn’t know that, and winds up becoming attracted to foods they probably need to be avoiding.

And, as much as I wanna say that parents “shouldn’t be letting the TV teach their children about healthy food, anyway,” I think we need to go ahead and be honest about how this actually manifests itself – parents work late hours, bring work home, work work work, and TV is the most reliable babysitter… except for the fact that the TV can have one-sided conversations with your kids that you’ve never even considered having…

…and that’s where this sucks.

I don’t think Peyton is wrong for being involved in promoting the brand he obviously has a vested interest in, but I do think the answer is a little mroe complex than “if an athlete is going to promote a food, it needs to be an avocado! Or an apple!” Lots of athletes promote non-junky brands – tons of celebrities and athletes have done the got milk? campaign, Serena had her line of OPI nail polishes, tons of athletes promote fitness brands… should we be expecting athletes to have a conscience when choosing the brands they promote?

What do you think?

(And, yes, I’m blatantly ignoring having to type “Serena” and “the arches that shall not be named” in the same sentence together. Personally, I’d like to forget any of that ever happened. Let’s not smash my heart to pieces, here.)

Facebook Comments
By | 2017-06-10T11:29:41+00:00 October 10th, 2013|Celeb Watch, Conscious Consumerism, Fast Food|5 Comments

About the Author:

The proud leader of the #bgg2wlarmy, Erika Nicole Kendall writes food and fitness, body image and beauty, and more here at #bgg2wl. After losing over 150lbs, Kendall became a personal trainer certified in fitness nutrition, women's fitness, and weight loss by the National Academy of Sports Medicine. She is also certified in sports nutrition by Precision Nutrition. She now lives in New York with her husband and children, and is working on her 6th and 7th certifications because she likes having alphabet soup at the end of her name.

5 Comments

  1. christine October 10, 2013 at 2:01 PM - Reply

    Sighs..I’m glad I’m not a pro athlete..everyone wants you to be a role model, its your fault their kids are overweight..the list is endless. People need to take responsibility for their actions, if you can’t or don’t eat pizza..then let the man make his money. Hell, as long as he isn’t hawking child porn, spousal abuse or dog fights I say leave the man alone, let him make his money. Society is placing too much responsibility on everyone else for: being over weight, kids acting bad..man up people man up!!

  2. Eva October 10, 2013 at 4:12 PM - Reply

    This is why parents have to teach their children, the way my mom did, that commercials were nothing but b.s. and that the people who make them get paid big $$$ and they’ll say anything to get that money. Mom told me that over 40 years ago and I still remember it.

  3. Green October 10, 2013 at 11:01 PM - Reply

    Parents need to be responsible for what the feed there kids…and stop looking for blame for there lack of self control.

  4. Kami October 11, 2013 at 10:45 AM - Reply

    I could stand to say that if anyone could “get away with” eating a ton of junk food, it’d be someone whose spending hours on a field or court burning thousands of additional calories a day; but I could also say that the average kid (or, quite frankly, adult) doesn’t know that, and winds up becoming attracted to foods they probably need to be avoiding.

    Excerpted from Sound Off: Should Athletes Promote Junk Food? | A Black Girl’s Guide To Weight Loss

    These ads make it seem that all you have to exercise and lose weight. The regular person cant just burn of those pack of cookies. Most of these junk foods are nutrient deficient. Lets focus nutrient packed foods.

  5. Shawn October 12, 2013 at 3:03 PM - Reply

    I am SO GLAD the other commenters believe, as I do, that it’s time for people to take responsibility for their decisions. What person, over the age of 13 (and probably younger, but we’ll go with 13), DOESN’T know that pizza, soda, mcd’s, or Oreos should not be a staple of your diet? If you have children, it is YOUR responsibility to teach them about advertising, marketing, and healthy food choices. It’s YOUR job to say “no, we are not eating that junk every night!” If you don’t have time to cook, figure out how to make the time, or at least make healthier choices. I’m so tired of the “blame everyone and everything else for my circumstances” mentality? I’m a school teacher, by the way, so I hear MANY excuses for children’s behavior (or misbehavior, as the case may be), when the real problem is parents not wanting to say “no” and sticking with it!

Leave A Comment

Are you ready to join the #bgg2wlarmy and achieve your weight loss goals?

 

 

Join the squad, and let's reach our goals together!

— Weekly positive affirmations

— The latest news in food & fitness

— Delicious recipes

— Insightful discussion

— Tips to help you on your journey