Conscious Consumerism

What is a conscious consumer? Someone who knows what they want, why they want it, when they need it and avoids being influenced by marketing and random cravings! Knowledge is power… and so is control!

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by Erika Nicole Kendall

The Comforting Side Of Food

A few words on “wanting to be taken care of” by a fast food restaurant instead of preserving one’s health by cooking at home.

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by Erika Nicole Kendall

KFC’s Double Down Reminds Us: All Calories Are Not Created Equal

Y’know, I wrote about KFC’s Double Down monstrosity almost 10 months ago, when …

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The pamphlet, as included in the text. The sentence reads as follows: "New ways in which millions of women are using it to make delicious pancakes, waffles and muffins"
by Erika Nicole Kendall

A Lesson In Marketing Magic: The History Of Aunt Jemima

The true origins of Aunt Jemima and how marketing has been used to hide ugly truths.

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by Erika Nicole Kendall

Overeating: Why You Can’t Stop At One Nacho

I’ve been saying this for a while now… but when it becomes innocent …

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by Erika Nicole Kendall

Are The Fat Free Labels Lying To You?

Thanks to Nutrition to Wellness, I came across this phenomenal little series of …

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by Erika Nicole Kendall

Can We Really Trust Nutrition Labels?

We’re calorie counting, but is the FDA getting in our way?

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by Erika Nicole Kendall

Taco Bell Thinks You’re Stupid: Try The Drive-Thru Diet!

As someone who works in marketing, I’m often analyzing something from the aspect …

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food diary
by Erika Nicole Kendall

Considered Keeping a Food Diary?

One thing that I realized about myself in this journey to lose the …

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Recipe of the Day     


Crab, Corn, and Tomato Salad with Lemon-Basil Dressing

Crab tossed with corn, lemon, basil and dijon mustard.

Exercise!     

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Straight Leg Crunches

Click the image to view this exercise in action!